GOLF IS GOOD

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GOLF IS GOOD *

GARETH BALE

A 3D digital poster of Gareth Bale standing on a golf course holding a golf club, with a yellow flag and golf bag in the background, and text that reads 'no matter how intense your day job, golf is good for you.'. Created by Ritzy Animation

Brief

Dream job alert! Following the success of the Golf is Good campaign, Matta hit us up with a brief we couldn’t resist - a spin-off animation featuring football legend turned R&A global golf ambassador, Gareth Bale.

Trading pitches for fairways, we showcased Bale discovering the benefits golf can bring to your physical and mental health.

Client
Matta / The R&A

Style
2D / 3D

Genre
Character / Sport

Behind the scenes

With the campaign’s style locked from the hero film, we collected plenty of references of Bale and began realising him in the same angular style.

It took the artists a while to hit the sweet spot between characterisation and realism - but after several sculpts, we all agreed: that’s him!

From there, it was purely about storytelling: contrasting the high-stakes pressure of a penalty with the serenity of a putt - all in 30 seconds flat!

Three grayscale stylised digital illustrations of Gareth Bale with a bun hairstyle, seen from different angles: left profile, front, and right profile. He has a high fade haircut with a bun on top and wears a collared shirt with initials 'GB'.
3D sculpt model of soccer player Gareth Bale wearing a red Wales uniform with yellow accents, number 11, shown from multiple angles.

WATCH

CREDITS

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CREDITS 〰️

Director: Dan Edgley

Producers: Charlie Batho, Anika Zinat

Character Design: Marta Calvo, Giada Carboni

Storyboards: Paul Cohen, Marta Calvo

Lead Environment Artist: Lorenzo Natale

Environment Artists: Matheus Ricardo, Nidhi Keluskar, Ola Kolendo

Character Model/Texture: Leo Rezende, Nur Diker Koksal, Carlos Villagomez

Prop Model/Texture: Matteo Ascente, Amina Muench

Rigging: Rig-IT.net

Pipeline TD: Mike Bond

Animation: Dagmara Ziemianska, Darija Geissendoerfer, Ines Pagniez, Manuel Gomez

Lighting/Comp: Gherardo Zurla, Callum Harwood, Mike Bond

Sound: Clearcut Sound